Why your site needs link building
To understand why you need link building, it’s time to hop in your Delorean and go back to the pre-Google days of the internet.
Back in the day, Yahoo! And Alta Vista were the dominant force in the search engine field. They ranked their search results 100% based on the content of a webpage.
With their famous PageRank Algorithm which changed the game. Instead of just analysing the content of a page, Google analysed how many people linked to said page.
Nearly 20 years later backlinks remain the go-to focus for link quality.
A strong backlink from a website with high domain authority shows Google proof to pass the linking quality control test. When a high domain authority website links to you, your site’s ability to perform well in Google is enhanced.
In simple terms: imagine you have two restaurants selling the exact same food. One restaurant comes with rave reviews and the other comes with nothing. Which one would you trust more?
It’s no longer a question of ‘Do I need to link build?’.
It’s a necessity.