This nostalgic, sought after brand was due for a comeback. Sindy holds cult status among collectors and Hasbro have opened the door to a new line of dolls. Targeted mainly towards collectors, every product is created to exceptionally high standards. Sindy's new line brings a modern take on the retro style of the original dolls from 1963.
- Global e-commerce store
- Internationally accessible (multilingual)
- Allow pre-payments
- Allow payment by instalments
- Maintain the branding and style
- Automate distribution and logistics channel
- Email marketing subscription and mail-outs
Initially the dolls would need to generate enough momentum to achieve viral sharing through collectors channels. Using a mailing list signup page and a coming soon teaser site, interested parties emails were collected via announcing and displaying at collector events such as Dollycon.
The site was updated periodically teasing new information as it became available, which encouraged the organic spread of the new products.
The e-commerce system was directly connected to the logistic system to automate the entire process. An order management API was required to automate the distribution of orders to relevant distribution centres.
The client required orders be processed by shipping location. Distribution centres were automatically selected by shipping zone, depending on stock levels.
Shopify’s order API provided a performant way to access sales information and provide it to distribution centres, allowing us to limit access to only the information required for shipping.
Distribution centres all have their own requirements. Our team at Rococo communicated directly with each centre in order to determine their specification for order processing.
Rococo Digital were the marketing agency tasked with the re-launch of Sindy, and in particular the Collectors Club e-commerce website. The journey with them was exceptional, keeping us in the loop at all times and suggesting ways to streamline the process for the distribution and admin team. Rococo Digital's expertise generated us the successful launch we all hoped for and we are still reaping the benefits. We can't thank the team enough for all the hard work they put in and we are proud to say partnering with Rococo Digital made all the difference.
Sindy Collectors Club
Sindy Collectors Club went viral and achieved huge success. At early launch the site achieved sales in the 100,000s but the site scaled effectively and handled the traffic without issue.
Due to high initial demand and ongoing testing, Rococo provided ad-hoc customer service for difficulties relating to use of the site. This allowed us to discover bugs, react fast and mitigate.