A Short Explanation of SEO

Author: Jake | Created: 10-01-2021

Search engine optimisation in its simplest form is the process of improving a website behind the scenes to gain a higher search engine ranking result. This should be the goal of all businesses, to increase their website visibility or inbound traffic by ranking high for targeted search terms or phrases on search engines like Google and Bing.

You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.

For a slightly more thorough definition, optimising a website for search engines and their users involves carefully planned strategies, tactics and techniques which are used to increase the amount of visitors to a website. These include things such as keywords, on/off site optimisation, backlinks, content, regular changes, device friendly and much more.

SEO should be a priority for any website because if people find you via a web search and you offer what they are after, you will receive new web visitors which will potentially lead to more sales. Think about this, if someone searches something in your criteria and you are not appearing on the search, you miss an opportunity and they might find your competitor instead.

Great content and SEO efforts work together to make any website successful.

A detailed or long answer to the question “What Is SEO” could take hours to answer as there are literally hundreds of factors that impact search results. Google’s search algorithm is very complex. Regardless of how attractive your website is or will be, without having SEO in mind the website will struggle for visitors which will affect your business going forward.


We are going to keep this short.. The days of simply launching a website on the internet and grabbing a stake on page one ended a long time ago. You cant slap together a new website and expect your business to thrive online. If you want your website to reach your target audience, SEO is that bridge and we can't stress how important it is.