7 Keyword sources to boost website ranking

Author: Jake | Created: 31-01-2022

Do you want to be a market pioneer in your sector? l can take you down seven less-traveled routes to help you find the top SEO keywords.

There's a lot of rivalry in the SEO jungle for the best resources — keywords, backlinks, and top Google rankings. Being diligent isn't enough.

To find the best, most lucrative possibilities, you'll need to hack your way through the term jungle and create new pathways.

Okay, obviously, it isn't always thrilling, but you get the idea.

A typical compass (or a standard keyword research strategy) will not be enough if you wish to be a market pioneer.

Here, I'll take you down seven less-traveled pathways to help you find the ideal keywords.

1. Explore internal site search

Viewing your competition through the perspective of their target audience is a valuable approach of keyword research.

Why not use the competition's website as a research tool because you and your competitor share a similar audience?

Here's how to do it: Visit and study your competitors' websites, imagine yourself in their shoes, and start using their onsite site search bar.

To conduct efficient SEO keyword research, you must think like your target audience in order to understand their search patterns. Because each company's website is unique, some may suggest search terms as you type.

Shell.com lists "top searches" in this example.

Shell.com internal site search page

This offers you an idea of what their visitors are looking for.

These terms can help you with your keyword research. Using a research tool, you can look at the keyword search volumes.

Examine the website's ranking for these terms to discover if there are any SEO prospects for your company.

As you explore the rest of the website, consider the following questions:

  • What is the audience's perception of this site?
  • What are the keywords that keep popping up?
  • Where are you being funnelled by the website?
  • What role do the keywords play?

2. Hunt for backlinks and anchor links

I know what you're thinking: duplications and noise like "click here" can be found in anchor text. You're correct, but it's also a reflection of how people explain what they're linking to.

Here's how to do it: You'll find some pre-researched keywords in the URL slug and the related content if you look closely.

Try to find the following two keywords in the URL:

<a href="/products/money-heist-costume">Money Heist Costume</a>

Did you manage to locate them?

They are highlighted in the table below.

<a href="/products/money-heist-costume">Money Heist Costume</a>

<a href="/products/money-heist-costume">Money Heist Jumpsuit</a>

If you were doing keyword research for an e-commerce site that sells “Money Heist” themed attire, you’d want to include the terms “Money Heist costume” and “Money Heist jumpsuit” in your target keyword list.

3. Dive into keywords by categories

Events, trends, the time of year, holidays, news items, and other real-life elements such as new product releases from brands in your industry influence high-value, industry-level keywords.

Here's how to do it: Keep an eye on what's going on in your industry and use that data to help you with your keyword research.

You can comprehend which keywords are making an impact in your sector and locate the strongest terms before your competition if you have access to fresh and reliable digital data. There are some great tools our their which can help you achieve this including SEM Rush, Moz and Ahrefs.

4. Venture beyond Googles data

In reality, multiple search engines are used for diverse purposes. When it comes to keyword research, don't forget about Amazon and YouTube's massive influence. You may find more ways to contact your target audience, no matter where they are searching, by finding search engine-specific keyword data and search intent.

Here's how to do it: To better understand your audience's wants and purpose, search for potential keywords on Google, Amazon, and YouTube.

Let's dig a little deeper and compare “ps5" related keywords on YouTube and Amazon.

"PS5 unboxing" is a popular keyword on YouTube.

"iPhone 11 unboxing" and "Nintendo switch unboxing" are two phrase match terms.

All of these terms lead to text that explains what happens when you "unbox" or open your goods. Videos, vlogs, and reviews are examples of this.

"ps5 controller," "ps5 games," and "ps5 headset" are phrase match keywords for "ps5" on Amazon.com.

These phrases imply a strong desire to transact. People are primarily looking for things that are similar.
Analysing similar keywords on Amazon.com can help you gain a better knowledge of other topics and goods that your target audience is interested in, allowing you to include such terms in your approach as well.

5. Unearth terms with autocomplete

Have you ever noticed that when you start typing a question into Google, it suggests what you should look up?

If you start typing "running shoes," Google may recommend searching for "running shoes for guys," "running shoes for flat feet," and other similar terms. Because those are all relevant searches that many searchers are interested in, Google's autofill offers those choices.

What difference does it make? These autocomplete words and phrases provide insight into how individuals look up keyword phrases. Bottom line: This offers you the information you need to communicate with your keyword audience in their own language. This could lead to long-tail keywords you hadn't considered previously and help you plan your long-tail keyword strategy.

Here's how: Simply enter a search query and see how Google's Autocomplete assistant completes the text for you. But keep in mind that you should only use keywords that are relevant to your target audience and website. You don't want to end up following irrelevant keywords in the incorrect path.

6. Navigate Googles SERP features

That's right, you read that correctly. It's not a mistake that Google appears twice on this list. You may utilise Google's highlighted data to help you plan your SEO approach.

Check out Google's "people also ask" and "similar search" options before leaving the renowned search engine. Don't skip this step because both are great tools that provide you with other suggestions than Google's Autocomplete functionality. These tools display the types of inquiries people have about your topic and related searches.

This tool gives you insight into the interests and search intent of your target audience.

In our previous “running shoe” example, the “people also ask” section reveals two very different search intentions. The first is a searcher with informational intent who looks to be looking for information about running with flat feet. The second type is transactional intent, in which the searcher is looking for the best shoe to buy. To reach two different groups, try developing content around both of these long-tail keywords.

When we look at "related searches," we can see that many people are looking for Nike running shoes. Knowing this may prompt you to look into Nike's keyword strategy in greater depth in order to better understand how they reach their target audience and inform your study.

7. Dig into competitor metadata

This is one of the most effective keyword research methods. It's especially useful for assessing smaller, niche websites, although it can also be used to larger ones. It's also really simple.

Here's how: Go to your competitors' websites and ask yourself what keywords they employ in their titles. The language of your competition will show how they position themselves. Consider the following scenario.

Take a look at the page navigation on tui.co.uk.

Based on their website content structure, it's evident that holidays, cruises and flights are areas of focus for tui.co.uk. These services are featured several times on TUI's website, and each has its own dropdown menu, indicating that they are content-heavy themes.

If you were competing with TUI for organic traffic, this knowledge would help you determine which long-tail keywords to employ to gain a larger part of the market.

Track your journey

There are tried and true methods for locating excellent keywords. However, every SEO professional has walked those routes. To effectively build a keyword plan that will place you ahead of your SEO competitors and increase your market share, you'll need the latest approaches, the most up-to-date data, and actionable insights.

The SEO rabbit hole goes deep

Still unsure on how to promote your website online? Give us a call on 01903 948460 or contact us to see how we can build your websites ranking.