5 Reasons Why You Need A Social Media Manager

Author: Abi | Created: 20-01-2021

1. Strategy

Social Media managers don't just “wing it” and hope for the best, they execute a strategy. Without a strategy your social media campaign could fall on deaf ears. A synchronised and well thought our strategy is crucial to ensure your brand stays consistent, a strategy will also work hand in hand with all your other marketing efforts and ensure customer engagement and leads are at their optimum.

2. Time

Time, time, time. Whats more valuable than your time? As a social media manager, I know how time consuming social media can be. From creating content, to scheduling posts, engaging with your audience, responding to messages, interacting with your customers and tracking metrics. And this is just the tip of the social iceberg. It's a huge responsibility! This is why a social media manager can be a huge asset to your business, they will take the weight off your shoulders and cost a lot less than hiring a full time employee to manage your socials accounts.

3. Up-to-date

Social media managers live and breath social media. In the ever-changing world of digital marketing, you need fresh and innovative ideas to keep you current. Keeping on top of trends is a full time job in itself, we are constantly going back to the drawing board to ensure our clients are always one step ahead and never lagging behind.

4. Reputation

A social media managers main mission is to uphold our clients reputation. We understand how important this is. A study by Sprout Social found that 56% of consumers unfollow brands on social media because of their substandard customer service, while 51% of consumers abandon them online if they provide irrelevant content and 43% are likely to unfollow a company online if they post ads in abundance. We are here to ensure your presence on social media is a POSITIVE reflection of your business. It’s impossible to keep everyone happy, you’re bound to get the odd negative comment here and there but the way you respond and how quickly you respond to these comments is crucial. This can make or break a company.

5. Performance

A question we get asked a lot is, how will I know if a social media campaign is working? Well the answer is in the reports. A social media manager is trained to track metrics, but to any other person this data can look like a whole lot of gobbledygook. We will send you reports and explain them in detail so you can see exactly how your campaign is going in a way that you will understand!